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What you'll gain with luxury vinyl floors

For those who prefer a different look in almost every room, luxury vinyl flooring could easily fit your needs. However, no matter which look you choose, you’ll get the same amazing benefits including durability, a long lifespan, and functionality in a variety of settings. It’s your home, and there’s no reason you can’t “have it all” when it comes to your flooring. No matter how large or small your space, you’ll find this flooring can work wonders with a variety of decor as well. Be sure to allow yourself time to fully check it out.

At Strand’s, we are about your floors. In fact, our family owned business has plenty of experience making sure our customers are completely satisfied. We offer an excellent selection of floor coverings and related products, design consultation for every product we sell, and professional services that will bring your flooring project to an amazing conclusion.

We are proud to serve the communities of Marshalltown, Newton, Grinnell, and Grundy Center, all from our Marshalltown, IA showroom location. We invite you to visit us there so that we can extend our services to you as well. We’d appreciate the honor of earning your business and we'd love for you to stop in today.
Luxury vinyl plank (LVP) flooring in Grundy Center, IA from Strand's

Luxury vinyl flooring and the benefits it offers

There is no shortage of appearance options in luxury vinyl flooring. You not only have an amazing variety of colors, patterns, and designs to choose from, but you also have plenty of options that mimic the look and feel of all natural materials as well. Whether you enjoy the appearance of solid wood, porcelain tile, or stone, you’ll find it here. The 3D printing process offers realistic looks as well as highly authentic textures, veinings, and grain patterns. Matching every decor option is possible in this product line.

When it comes to durability, you’ll really appreciate the construction of luxury vinyl planks and tiles. With a backing material and core layer that give the product amazing stability, the design layer is placed next, followed by a protective wear layer. That wear layer protects against scratches, scrapes, scuffs, fading, and more, to easily help your flooring reach its full lifespan potential. It’s the perfect addition to even the busiest of homes.

Installation, cleaning, and maintenance are quick and easy, which is something every homeowner appreciates. After sweeping up loose debris, a simple damp mop brings your floors to a like-new shine, every time.

Reimagine your home

with our luxury vinyl flooring gallery